The Financial Times on blogger influence and the commercial clout of online tastemakers

Much food for thought in yesterday’s FT article on the power of online tastemakers to shift product. Do also read the second piece on digital marketing agency Joyn* and French company Linkfluence which digs deeper into data analysis ( fyi ‘data’ is going to be one of the big watchwords for 2012).

[*Full disclosure: Disneyrollergirl is listed in the Joyn report and featured on their site]

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