Music is the answer: Simone Bellotti’s ‘lyrical restraint’ at Jil Sander
Fashion and music are intertwined for me. I’ve always thought that the best fashion shows also have the best music. This first look at Simone Bellotti’s new vision of Jil Sander leans heavily on music, so that’s already a potential win. And I’m loving the idea of ‘lyrical restraint’, as Vogue Business describes his approach.
Ahead of his first Jil Sander show in September, Bellotti has released Wanderlust, an ethereal teaser film of atmospheric town-to-country vignettes located in Hamburg and set to Bochum Welt’s melodic electronic soundtrack. It’s romantic, austere and elegant all at once.
And it aligns perfectly with what we’ve previously seen of Bellotti’s aesthetic – classic but off-kilter with a gentle Italianate allure. Less tacky fiery Versace-Dolce, more Armani-Zanini sensuality.
The hypnotic track will feature on a limited-edition vinyl EP to be sold in Jil Sander boutiques and signals more musical endeavours; Bellotti is keen for music to have a longer term ‘language’ for the brand under his creative direction. As an ‘artistic’ brand, continuing the work of predecessors Lucie and Luke Meier (and their collaborations with fine artists and photographers), this feels like a smart, considered move.
WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Jil Sander
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